Agency Strategy, Content & Management
Ironworkers Local 29 Union | Lead Generation Website Project
Ironworkers Local 29 Union needed to double its recruitment numbers and had a marketing budget, but could not make changes or add pages to the union’s main website.
As the client’s account manager and primary writer, I wrote:
The union’s lead-generation website
Search engine optimized copy and metadata
Quarterly programmatic ads for each landing page
Optimized YouTube titles and descriptions
Results: Targeted ads and dedicated landing pages on the website led to a 4x increase in recruitment leads. The apprenticeship program had over 100 workers on the waiting list after six months of advertising.
Ironworkers Website
Click to read website copy
Search Engine Optimized (SEO) Content
I’ve written hundreds of optimized web pages, superhubs, and ghost blog posts to help businesses and service providers connect with target markets in business-to-business (B2B) and business-to-consumer (B2C) sectors.
I also wrote sponsored content for OregonLive when the publication launched this feature, helping brands share their stories through native advertising.
