Health & Wellness Content
Endurance Products Company Content Lead
I led content strategy, creation, and distribution for Endurance Products Company, a national supplement company specializing in heart health. My content included:
FDA-compliant, search engine optimized (SEO) blog posts
Weekly emails to consumers and physicians
Product pages and Amazon A+ pages
Customer survey for content research
Social media, SMS, and push notices
Sale advertisements for all channels
Results: A 40% increase in average order value (AOV), a 32% increase in returning customer purchases, and a 58% increase in social followers.
Blog Posts for Weekly Email Marketing
Click Images to Read Articles
Social Media
Click to Read Sugar Article
ScoliSMART Content Consolidation
I consolidated 10 years of medically complex doctors’ blog posts into plain language that parents could understand. The project included:
Keyword research
Content taxonomy
Optimized metadata
Results: The SEO optimized content increased leads for the medical group and organic traffic to the website.
Click to Read Webpage
Carolinas Center for Surgery Website Rewrite
I was contracted to build brand voice and write search engine optimized pages for the Carolinas Center for Surgery’s new website. I wrote main pages, treatment pages such as MAKO Robotic-Assisted surgery, and provider profile pages.
Result: The SEO optimized pages drove more traffic to the site, increased trust, and helped them get more clients.
