Agency Events Marketing
Oregon International Auto Show
As the account manager and lead writer for the Oregon International Auto Show (OIAS), I oversaw a $100K budget, led a rebrand from the “Portland International Auto Show,” to the OIAS, interviewed show sponsors for content, created a blogging/news release strategy, and wrote:
Emails
Blog posts
Press releases
Advertisements
Website content
TV commercials
Radio commercials
Results: Combined efforts led to a 10% increase in ticket revenue year-over-year (YOY), 33% increase in engaged website sessions YOY, and a 20% increase in overall website traffic.
OIAS News Articles
Click Photos to Read Articles
Rock the Locks Music Festival
As the account manager and lead writer for the Rock the Locks Music Festival, I oversaw a $50K advertising budget and wrote:
Press releases
Social media ads
Monthly reporting
TV commercial script
Streaming radio script
Results: Combined digital marketing resulted in a 12% increase in ticket sales, nearly $500K in revenue for the 2nd-year festival, and over 195,000 website visits from over 64,000 unique users.
